Ikea shows off its new ethical stance ... on seafood

Swedish furniture chain's move to only sell certified seafood at its restaurants and food markets hailed as a 'gamechanger' by campaigners

First it was veggie meatballs, then it was energy-saving lights bulbs and now it is seafood. Ikea has been keen this year to prove its willingness to nudge its customers' buying habits in a different direction.

From this week all 23 varieties of seafood, including Atlantic cod, salmon and shrimp, on sale in the Swedish furniture chain's restaurants, bistros and food markets across 28 countries will be from certified sources.