Mind Candy prepares to relaunch Moshi Monsters for younger children

Outgoing COO Divinia Knowles says digital kids' brand is coming back, while newer game World of Warriors has made $6m so far

Mind Candy is preparing to relaunch its Moshi Monsters children's brand for a younger audience of four- to seven-year-olds, initially as animation with apps and toys to follow.

Moshi Monsters was the online virtual world that at its peak in 2012 made Mind Candy one of the hottest technology startups in the UK, with more than 80 million registered users and a lucrative range of toys and merchandise.