Emphasizing co-benefits motivates people to take action on climate change | John Abraham

A study shows people are more likely to support climate action if they know about the many extra benefits of doing so.

A new paper published in the journal Nature Climate Change provides encouragement that people can be motivated to act on climate change. The title of the paper is, "Co-benefits of Addressing Climate Change can Motivate Action Around the World." Lead author Dr. Paul Bain and his colleagues wanted to know if emphasizing co-benefits when talking about climate change would motivate people to take action. They found that in many cases, the answer is yes.