UK digital ad spend soars despite fears over ad blocking

Display market rises by more than a quarter as total digital advertising hits record 3.98m in first half

The spectre of widespread ad-blocking is yet to dent the UK digital display ad market which grew by more than a quarter in the first half to 1.31bn.

UK advertisers spent a record 3.98bn on all forms of digital advertising in the first half, up 13.4% year on year, according to a new report by the Internet Advertising Bureau conducted by PwC.