New parents looking to tech for answers fuel £1bn boom in baby products
by Donna Ferguson from Technology | The Guardian on (#QSD1)
Gadgets that promise to make looking after our children easier are doing big business at Britain's biggest baby show
A sleepsuit that virtually fastens itself, a 1,200 buggy that transforms into a high chair at the flick of a switch and a Bluetooth bracelet that alerts you if your child moves more than 10 metres away. These are among the new products on offer to the 30,000 sleep-deprived parents expected at the country's biggest ever Baby Show, in London's Olympia, this week.
The UK baby goods market is worth nearly 1bn a year, according to market research firm GfK. And the Baby Show, now in its 13th year, expects to take 6m in three days from a generation of parents who, in many cases, will be looking for a solution to their child-rearing problems through a quick fix of technology and cash.
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