Does making fun of yourself make you look good or bad?

Is it a wise social strategy to make self-deprecating comments? Hopes and Fears asked this question to a psychologist, two personal-brand consultants, a motivational speaker, and a women's life coach. They all pretty much agreed that it's smart for high-status people to self-deprecate and not smart for low-status people to do so.

Lindsay Han, life coach focusing on women:

I would think one of two things of the high status person. "Wow, despite you being tough on yourself, you still are looked at as a success. You must be pretty fab to reach that level despite your critical self-talk because that hinders so many people." Or, "He/she is just like me! They have their critical thoughts, but it looks as if they've been able to use them in a way that doesn't hinder their success."

For the low-status person I would think, "That's why you're stuck. You haven't moved past your critical self-talk. Consequently, you haven't achieved what you want because of it."