Moshi Monsters removed from advertising 'blacklist'

Owner Mind Candy admits communication breakdown with ASA over pushing subscriptions to kids and resolves issues

Moshi Monsters has been removed from an advertising "blacklist" after admitting a "communication breakdown" with the UK regulator over a failure to comply with an order to stop pushing kids to get paid subscriptions to the hugely popular children's website.

Earlier this week the Advertising Standards Authority took the unusual step of launching a "name and shame" campaign against Moshi Monsters after the company failed to abide by a ruling published in August that its marketing practices broke the UK code on social responsibility, as well as direct exhortation and undermining parental authority.