Apple spins impressive narrative of success, but are there holes in the story?

There's no question that Apple has had a legendary run and often exceeds Wall Street expectations. A company, however, is more than its numbers. Here's why

Like clockwork Apple announced their quarterly results on Tuesday and Tim Cook spun out his narrative of Apple's ever-increasing, ever-impressive numbers. And as usual the market responded by largely agreeing that the skies are bright in Apple's land. Analysts have declared that the high-flying stock is still undervalued, making it feel like there's an indefinite upside ahead.

Related: Apple calls 2015 'most successful year ever' after making reported $234bn