Hugh Fearnley-Whittingstall rejects Morrisons' 'pathetic' wonky veg trial
by Adam Vaughan from on (#T0A4)
Supermarket's test of customer support for cosmetically imperfect vegetables fails to convince chef, whose new BBC series highlights food waste in Britain
Supermarket Morrisons' efforts to encourage customers to buy wonkier-shaped vegetables have been branded "pathetic" by the chef Hugh Fearnley-Whittingstall.
The BBC show Hugh's War on Waste last week saw the broadcaster giving away oversized and curvy parsnips outside a Morrisons branch in Wimbledon, to highlight the food waste he says is caused by supermarkets' excessively exacting cosmetic standards.
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