Digital politics: are we trapped within our online filter bubbles?

#Milifandom was a thing, but Ed didn't win. Our panel met at Web Summit to talk internet echo chambers, state-sanctioned trolling and 'clicktivism'

How did Labour get such a walloping the last UK general election when everyone you knew on Twitter was a #Milifan? Or, alternatively, how could Ukip be such an electoral damp squib - in terms of seats, if not votes - when everyone you chatted to on Facebook was on Team Farage?

The answer - and it's not a new concept - is filter bubbles. As we spend more of our online lives on social networks where we've chosen the people we follow or friend, there's a risk that our belief of what "everyone" thinks will be disproved when the real-world everyone goes to the polling stations.