Fossil watches snaps up fitness-tracker maker Misfit
by Samuel Gibbs from Technology | The Guardian on (#TF9A)
Traditional watchmaker plunges into the wearable technology market with new fitness tracker power and smartwatch launches
Traditional watch manufacturer Fossil Group has acquired US fitness-tracker and connected device maker Misfit for $260m (171m), illustrating just how keen watchmakers are to get into the wearable technology market.
The move will see Misfit's technology, which includes accelerometer-based fitness tracking, connected lights and bed-based sleep trackers, integrated into Fossil's watches across its 16 brands, including Fossil and Skagen.
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