The Lad Bible’s devoted followers are testament to its success

The social media site has proved a hit with former lads' mag readers and its first company results are expected to show it is making money

As the readership of lads' mags has declined, their dwindling audience has migrated to the internet.

Men looking for their daily fix of irreverent humour, tales of the bizarre and scantily clad models can now find everything they want online without paying a penny.