The beauty industry now has its own green 'seal of approval'

Environmental Working Group has launched EWG Verified, a label that will help consumers spot products that meet stringent ingredient and transparency requirements

It may soon be easier for shoppers to find beauty products without toxic chemicals. The Environmental Working Group nonprofit launched a new label this month called EWG Verified, which certifies personal care products as free from chemicals of concern.

The program is an extension of the group's work with the Skin Deep database, which for more than a decade now has given tens of millions of visitors information on the chemical contents and relative safety of their favorite cosmetics and shampoos.