Google-backed Lost My Name has sold 1m children's books in two years

British startup has shipped to 160 countries, based on its mantra of being 'a technology company that happens to make physical books'

British startup Lost My Name has sold more than 1m of its personalised picture books for children since launching its first title two years ago.

The company's The Little Boy/Girl Who Lost His/Her Name book is ordered by parents from its website, with a story based on their own child's name, as the main character searches for its letters.