The Lad Bible appoints high-profile advisers as it seeks funding for growth

Former Yahoo and Disney executive Tom Toumazis and media agency founder Jonathan Durden to help expand the business and invest in original video

The Lad Bible has appointed a former Yahoo and Disney executive and the founder of a leading media agency as advisers, as the rapidly growing social media site seeks to raise millions to fund an international expansion.

The brand, which aims to attract the young male readers that have rejected traditional lads' magazines such as FHM and Zoo, is looking to raise as much as 25m from the potential sale of a stake to grow its business and invest in original video content.