Uber launches feature which is basically a very small bus

If you want to get a ride from one pre-arranged location along a fixed route to another pre-arranged location, but don't want to get a bus, UberHop is for you

Minicab company Uber has launched a new service in Seattle which allows riders to save money and time by waiting for their cab in a pre-arranged location, sharing it with strangers, and being dropped off at any point along a predetermined route.

It's a bus. Uber has launched a bus. Albeit a car-sized bus.