Christmas advertisers pluck too hard on the heartstrings

Emotion presented subtly in ads works far better than ramming it down your throat

Mid-December, and the great Christmas ad-fest is winding down. By which I mean if you haven't already made and aired your festive mega-commercial you've pretty much missed the boat. But do these ads really achieve anything? Sure, they get noticed, and certainly comments about them get plastered all over the blogosphere, but do they actually generate any additional business?

The great British public's heartstrings have been strained to breaking point with this year's slushy Christmas ads