Article Y7TW He’s almost 90, but David Attenborough is still seeking a wider audience

He’s almost 90, but David Attenborough is still seeking a wider audience

by
Maggie Brown
from on (#Y7TW)
A website and virtual reality project linked to a series on risks to the Great Barrier Reef are aimed at the young generation

He may be approaching his 90th birthday, but there is little sign that Sir David Attenborough plans to slow down. "People ask me to do things. So why not? Really, that's all," he told the Observer on the launch of his latest project - a multi-disciplinary exploration of the 2,300km Great Barrier Reef in Australia.

The Great Barrier Reef: An Interactive Journey variously offers an outline of serious coral science, updates on the increasingly marked effects of El Nino, and even a Finding Nemo-inspired game. Designed to accompany Attenborough's new BBC TV series, which begins on 30 December, the website is an attempt to reach an even larger audience. "New mediums, all used at once, give different platforms for kids who will never watch the TV series," he said.

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