Misleading broadband ads hiding true costs, Citizens Advice says

Charity finds more than half of consumers unable to identify cheapest deal when comparing offers, potentially leaving them heavily out of pocket

Misleading broadband ads are hiding the real cost of contracts and are making it too difficult for consumers to compare prices, Citizens Advice has warned.

The charity found more than half of consumers (56%) are unable to identify the cheapest deal when comparing broadband offers. The confusion means potential customers could be left up to 197 out of pocket over the length of their contract, the charity said.