Twitter pledges to clamp down on trolls

As it enters its 10th year, social networking site reportedly plans to introduce measures to show abusers their actions have effects in the real world

Social media giant Twitter has pledged to clamp down on trolls once and for all, according to reports. Malicious Twitter users are said to be hampering the site's efforts to be a frontrunner in the online news market, and its European head, Bruce Daisley, told the Independent that Twitter was committed to cleansing the service as it enters its 10th year.

Twitter reportedly plans to introduce measures that spell out to trolls that their undesirable communications have an effect in the offline world, as well as on the internet. By making it clear that trolls' actions exist "in the real world" and encouraging victims to expose their abusers by publishing their names, it hopes to eradicate trolling and improve its brand.