Happy new year? When scheduled tweets go wrong
by Guardian staff from Technology | The Guardian on (#Z716)
At the stroke of midnight on 31 December, eager social media managers set free their 2016 messages. There was just one problem "
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The dilemma: you're a friendly, Twitter-loving organisation that wants to wish its followers a happy new year, but doesn't want to be staffing a corporate social media account at the moment the party poppers start popping.
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