Can upstarts like Vice and Buzzfeed keep their cool?

BuzzFeed, HuffPo and Vox will have to show they can keep their cool as they challenge more traditional rivals

Last year saw the digital media upstarts step up a gear, and 2016 looks set to see them consolidate their place alongside established media businesses. The biggest development of the year will be digital darling Vice going all traditional media and launching TV channels across Europe. At least that will be the big story until something bigger happens, because the digital media landscape is a bit like that.

Vice will probably get yet another investor upping its stake (cue a further ridiculous surge in valuation beyond $5bn) to try to tap into some of its edgy, youth-focused cool. Or perhaps founder Shane Smith might look to sell up, or go for an IPO.