Article ZG9H 2016 predictions: Is this the year old media gets online video?

2016 predictions: Is this the year old media gets online video?

by
Tara Conlan
from Technology | The Guardian on (#ZG9H)

BBC3 going online only is set to be one of the biggest changes in the digital content world

YouTube stars such as PewDiePie and the multichannel networks that represent many of them will continue their youth-driven rise in 2016, but other media organisations will step up their efforts to get in on the game.

John Kampfner of the Creative Industries Federation thinks 2016 "could be the year when media organisations truly break out of their silos". He explains: "Whether free-to-access or heavily paywalled, websites continue to struggle to produce the revenues required to invest in strong journalism. While TV advertising revenues are strong, income for online services remains variable, at best.

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