Ignore the toys, look at the screens. What CES really means for marketers

It's easy to be distracted by drones and 3D printing, but the real news from Las Vegas is how rich and immersive video is the new canvas for advertising

This is the most exciting time to work in advertising. Technology is making amazing things possible, but that means we must focus on what matters. Here are the trends to ignore and the three simple things marketers should take from this year's Consumer Electronics Show (CES).

It's appropriate that CES is held in the cathedral to excess that is Las Vegas. The show is a celebration of abundance; a sensory overload of ever-bigger TVs, cavernous exhibition stands, endless lines, pointless products, pumping audio and drones wafting around your eyes. It's a celebration of distractions, especially if you work in marketing.