YouTube video channel SBTV links with PA for youth news service
by Mark Sweney from on (#118BQ)
Jamal Edwards' 10-year-old channel follows example of Vice by moving from youth lifestyle into mainstream news
Jamal Edwards' popular YouTube video channel SBTV is linking with Press Association to launch a youth-focused news service.
The launch of SBTV News is part of a strategy to expand the 10-year-old channel from its roots in music - it was an early champion of acts including Ed Sheeran and Jessie J - into a more mainstream multichannel video business.
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