Article 119CN You've got donations: AOL email users give more money to political campaigns

You've got donations: AOL email users give more money to political campaigns

by
Sam Thielman in New York
from Technology | The Guardian on (#119CN)
Story Image

Data shows average contribution from an AOL address is $159, compared to $31 from a Gmail address, as campaigns depend heavily on email fundraising

You've got donations! Having an AOL email address might make you look about as cool as leg warmers but as far as the political class is concerned, you're the hippest kid on the block.

Data from email marketing firm Fluent has revealed the average contribution to a political campaign by email domain name, and while a donation-friendly user with a Gmail address will net a candidate an average of $31, the average donation from an AOL address is a full $159.

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://www.theguardian.com/technology/rss
Feed Title Technology | The Guardian
Feed Link https://www.theguardian.com/us/technology
Feed Copyright Guardian News and Media Limited or its affiliated companies. All rights reserved. 2024
Reply 0 comments