Ad watchdog cracks down on misleading broadband ads
by Mark Sw from Technology | The Guardian on (#11B2X)
ASA research shows four out of five consumers can't work out total cost of broadband contract from adverts
The advertising watchdog is to crack down on the way broadband packages are marketed after research showed that four out of five people were not able to work out how much they are supposed to pay.
The Advertising Standards Authority is to start a crackdown on the way companies including Sky, BT, Virgin Media, TalkTalk, EE, 3 and O2 advertise after finding that the public are confused and misled by broadband deals.
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