LED jump rope shows fitness data in thin air

Smart Rope [via] is an "LED-embedded jump rope that displays your fitness data in mid-air as you work out." The four characters it creates appear even in bright rooms and it has handles that look like sleek, high-end vibrators. If you have a smartphone, it all hooks up and you can track the data and do whatever else fitness gadget people do with their apps. It costs $90 and comes in silver, gold and black, with various rope length options.

Here's some footage illustrating (if perhaps not depicting) the LEDs in action"

Here's the ad:https://youtu.be/3dzasReAri8