Apple to offer subscription content through its News app, sources say

Move will differentiate the app, which Apple says has 40 million readers, from competitors as publishers seek more data from firm over who is reading content

Apple is working to make subscription content available through its News app, giving publishers with paywalls a new way to control who sees their articles, two sources familiar with the matter said.

The move would differentiate Apple News from Facebook's Instant Articles news offering, which does not offer subscriber-only content, and would probably give Apple a boost as it seeks to distinguish itself from a growing crowd of online news apps.