Comparethemarket.com considers testing the meerkat with London IPO
by David Hellier and Graham Ruddick from Technology | The Guardian on (#121KJ)
BGL Group, parent of the well-known price comparison website, confirms it has appointed advisers for a possible 1bn flotation
Simples! The owner of comparethemarket.com, which has enjoyed huge success with its meerkat advertising campaign, is considering a stock market flotation that could value the price comparison website at more than 1bn.
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