The future of e-commerce: bricks and mortar
by Mark Walsh from Technology | The Guardian on (#12BD7)
Amazon leads the way into the real world as online real estate - once heralded as the next frontier for retail - becomes crowded and expensive
Remember when the future of retail was online? Now it seems that online retailers have decided they can't get by without bricks and mortar.
Amazon raised eyebrows in November when it opened its first brick and mortar extension - a bookstore in Seattle's University Village. The online giant's rise, after all, is blamed for laying waste to independent bookshops across the country.
