Google to ban Adobe Flash-based advertising

Another nail is hammered into Flash's coffin, meaning 2016 will be the last year of abundant display-marketing based on the maligned plugin

Google has announced that it will stop accepting ads made with Adobe's much maligned Flash in June this year and ban them entirely from 2 January 2017.

Both arms of Google's advertising business, Google Display Network and DoubleClick will stop showing Flash, meaning that all ads will have to use HTML5 for animations.