Google to phase out Flash display ads in January of next year
by from Techreport on (#13GWK)
Progress towards a Flash-free web continues. Google has announced that as of June 30 of this year, no new Flash-based ads will be accepted for its AdWords and DoubleClick services. As of January 2, 2017, any existing Flash ads will be mercifully laid to rest, and only HTML5 display ads will be delivered. Unfortunately, Flash ads will continue to get a pass for now.
Google has been encouraging its advertisers to move to HTML5 for some time now by making available a number of tools to make the transition as painless as possible. HTML5 includes a number of new elements ...