Delivery on demand: will Uber's courier service threaten European operators?

More traditional European postal services could be impacted by UberRUSH, an experiment in on-demand delivery, as the startup follows a growing trend

Europe's postal companies - already under pressure from Amazon - could soon face a challenge from Uber, which is moving into deliveries, and from other startups offering similar services.

UberRUSH, run by Uber but connecting you to a courier rather than a taxi, and new entrants such as PiggyBaggy ("Ride-sharing for goods") and Nimber ("Send it with someone going that way, anyway"), could dent the market share of operators such as Royal Mail, Deutsche Post and PostNL, equity analysts and investors told Reuters.