Mobile operator Three to introduce adblocking
by Mark Sweney from Technology | The Guardian on (#14ETF)
Move to 'give customers more control, choice and greater transparency' has prompted concern among digital publishers and advertisers
Mobile company Three is to introduce adblocking across its UK and Italian networks, making it the first major European operator to do so.
Three has struck a deal with Israeli company Shine that will see the mobile adblocking technology introduced in the UK and Italy, followed by a "rapid roll-out" across its operations in other countries.
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