The MacBook Selfie Stick is the art project Apple lovers deserve

From long-sighted FaceTime calls to urban rock-paper-scissors battles, even the perfectionism machine can be improved at arm's length

"I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" said Apple chief executive Tim Cook in January.

"Because attaching it to the end of a long stick and waving it around in public will put selfie-taking tourists (literally) in the shade, and make you a bleeding-edge boss of everyone," was the obvious response that the interviewer failed to deliver.