Time, BBC and others drive historic deal to protect Canada's Great Bear Rainforest

Companies like Kimberly Clark and Canada's Globe and Mail have used their purchasing power to help forge a historic agreement that prevents logging in 85% of the British Columbia rainforest

Earlier this month, a groundbreaking agreement was reached to prohibit logging in the majority of the 6.4m-hectare Canadian rainforest known as the Great Bear Rainforest - a stretch of coastal ecosystem nearly the size of Ireland.

The winners in the deal were environmental groups and the First Nations peoples who call the land their ancestral home. But there was also a less obvious contingent: an international assortment of business interests that used their influence to push for a deal.