New Day editor Alison Phillips: 'We threw out all previous thinking'

Britain's new daily has no leading articles, no website, and columnists but no columns: can it drag readers back to print?

New Day: review of Trinity Mirror's new paper

A new national daily paid-for newspaper launched on Monday, aiming to tempt readers who have fallen out of love with print media at a time when the medium is widely considered to be in long term decline.

Two million copies of the New Day will be given away on the first day, as the turquoise-branded upstart attempts to spark a revival in readership and gain ground against the mid-market Mail and Express.