WildAid releases 'Hairy Nose', a bizarre ad to combat air pollution in China – video

The video depicts a dystopia where people in China have adapted to the air by growing long moustaches - actually nose-taches - to filter out the smog. 'Change air pollution before it changes you,' says the video, which was produced by WildAid China as part of its GOBlue campaign. About one-third of China's 1.35 billion people regularly breathe smog deemed unhealthy by the World Health Organisation. In a recent WildAid survey, more than 90% of Chinese people are concerned about air pollution.