More than 9 million Britons now use adblockers
by Mark Sweney from Technology | The Guardian on (#15KK9)
Latest Internet Advertising Bureau figures show 22% of web users over 18 years old use software to strip ads from digital content
More than 9 million British web users say they now block ads, more than a fifth of all those over 18 years old who use the internet.
The Internet Advertising Bureau's latest snapshot of adblocking shows that 22% of British web users over 18 years old are currently using software to strip ads from digital content, up from the 18% who said they did so in October.
