Watch Fonejacker star Kayvan Novak in a Paddy Power advert - Ad break
by Jason Stone from Technology | The Guardian on (#16MKX)
Prankster provides the smooth-talking face of bookie's 'complaints department' in our review of the latest advertising from around the world
The game "rock, paper, scissors" is the inspiration for an uplifting story of misfits forming unlikely friendships to underline the brand's "together, not the same" philosophy. From the opening chords of St Elmo's Fire - with its iconic 80s bratpack association - to the trio's triumphal jump at the end, this lovely film presses every emotional button and then some.
Director: Conor Finnegan
