Opera adds built-in adblocker to its browser

Fifth most popular desktop browser to offer built-in adblocking, which it says will cut page-load times by up to 90%

Opera is introducing a new version of its desktop browser with built-in adblocking, removing the need for a third-party extension.

The Norwegian software company has a history of innovations that later become common in other browsers, such as tabbed browsing. It was also an early pioneer of pop-up blocking, which targeted an earlier generation of in-your-face ads.