Dos Equis Retires ‘The Most Interesting Man in the World’ by Sending Him to Mars
by Justin Page from Laughing Squid on (#16N3A)
Dos Equis is retiring The Most Interesting Man in the World, an advertising campaign for the famed beer brand, by sending the bearded gentleman to Mars. They have plans to bring in a new face to play the part of The Most Interesting Man in the World in 2016. Andrew Katz, the vice president of marketing at Dos Equis, recently said to USA Today that "We're viewing this as an opportunity to bring new users along with us. To bring younger drinkers into the franchise who can better relate to a different Most Interesting Man in the World."
A photo posted by Dos Equis (@dosequis) on Mar 9, 2016 at 12:09pm PST
A photo posted by Dos Equis (@dosequis) on Mar 9, 2016 at 9:28am PST
A photo posted by Dos Equis (@dosequis) on Mar 9, 2016 at 11:04am PST