Sky 'fastest broadband' ad banned after complaint from BT
by Mark Sweney from Technology | The Guardian on (#178BP)
Media company did not make clear the 'fastest peak time speeds' claim related to fixed-line performance only, says ASA
Sky has had its claim that it offers the fastest broadband speeds in the UK shot down after BT lodged a complaint with the advertising watchdog.
The media group ran a press ad claiming it offered the fastest broadband speeds in peak time, citing Ofcom research comparing it with rivals BT, Plusnet and EE on a 38Mb connection.
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