PlayStation boss: virtual reality throws out the game-design rule book

Andrew House says PlayStation VR headset will offer completely new gaming experiences, levelling the traditional games industry power structures

Virtual reality could be a great leveller for the games industry, allowing small studios to make a sizeable impact by creating new experiences that would be impossible on a traditional console. That's the view of Andrew House, CEO of Sony Computer Entertainment, which has just revealed a 349 price point for its PlayStation VR headset, due out in October.

While VR's future is far from assured, and while the rules of designing successful experiences are still being established (many conventional video game genres simply don't translate to the VR world) there are, House believes, exciting new opportunities. "The most fascinating thing is how VR has rewritten the rulebook of what game design should be," he said. "It's levelled the playing field in terms of production values.