Nobodies do it better: how an electronic artist unearthed YouTube’s secret singing stars

As The Range, NYC beatsmith James Hinton has used YouTube performers with little to no views to voice his new album. He explains why the unknowns are the ones to watch

In the ocean depths of YouTube, far away from the Gangnam Styles and Troye Sivans, there is a lesser-spotted category of video, one whose views rarely reach double digits. The site boasts vast numbers of amateur musicians, uploading raw footage of singing or rapping, more in a surge of emotion rather than any desire to be unearthed by Scooter Braun. These are people who have "laid plain, expressing something human and unique that you wouldn't get elsewhere," says NYC electronic musician James Hinton, AKA the Range.

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