DailyDirt: More 'All Natural' Ingredients Are Coming...

A bunch of food companies are pledging to remove artificial colors and flavors from their products. We mentioned before that Starbucks tried a different color for its drinks and had a slight problem. While the FDA says there's no link between artificial colors and any health issues, ultimately consumers are pushing for more natural ingredients and voting with their spending trends.

• Kraft changed its recipe for macaroni and cheese to remove the artificial preservatives and dyes -- without telling anyone. And... no one noticed the switch (and over 50 million boxes were sold). Kraft announced the "new and improved" recipe, hailing it as a success. However, doesn't that just mean no one reads ingredient labels (or that the labels are so vague/inaccurate that the ingredients can change without anyone knowing)? Essentially, if no one can taste the difference, Kraft just proved you can sell any set of ingredients without telling anyone. Soylent Green may contain some natural and/or artificial flavoring? [url]
• Reducing the preservatives added to food might involve changing the packaging that holds the food. Bread packaging with nanodroplets of oregano and clove essential oils can help keep bread free of mold -- for more than 2 weeks! [url]
• Mars candies (e.g., M&Ms, Skittles, etc) are all going to ditch artificial coloring in the next five years. So instead of seeing ingredients like "FD&C Red 40" -- we might see names like E120, which are already being used in the EU. [url]

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