The first Snapchat election: how Bernie and Hillary are targeting the youth vote

Bernie Sanders and Hillary Clinton are a tale of two Snapchats - each with different posting styles and strategies on how to nab the millennial vote

Bernie Sanders is winning the Snapchat election - at least on the follower count.

"We do have the largest - and I've heard by far - the largest one," said Hector Sigala, a digital media director on the Sanders campaign.