New Crop – the vegan venture fund fighting for animal rights

A collective of animal welfare activists are gaining ground with an investment fund that supports businesses developing alternatives to meat, cheese and other animal products

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Most investment funds are, first and foremost, about making money. Not New Crop Capital, a venture capital fund started by animal-welfare activists to support entrepreneurs whose products will save the lives of cows, pigs, chickens and fish.

Launched last fall, New Crop has raised $25m and is investing in companies like Beyond Meat, which makes plant-based substitutes for burgers and chicken, and Purple Carrot, a startup that home delivers vegan meal kits. The money comes from an investor who wishes to remain anonymous.