Facebook is worried about users sharing less – but it only has itself to blame

Its business model relies on users sharing personal data instead of cat videos, but that is happening less and less - and it's a devil of Facebook's own making

Facebook is worried that its more than one billion daily users are sharing less with one another.

It's not that we are sharing less overall; we're still sharing lots of links to news articles and commentary, cat pictures, and hilarious Vines. But instead, a dedicated team at Facebook is trying to work out why we are sharing less about ourselves.